Propane Facts
Propane Facts engages in cooperative efforts among industry, government and academia, to provide reliable, current and convincing research and facts about making propane Canada’s alternative transportation fuel of choice for high consumption light and medium duty fleets. Two brands were created by HONEY to forward this ground-breaking objective: P38 exists for the purpose of commercialization, for the alliance to achieve its business objectives; while Propane Facts collects, maintains and disseminates the intellectual property necessary to demonstrate the economic, environmental and technological advantages of propane.
On June 20, 2008 Propane Facts held a press conference at the London Convention Centre, featuring two propane-converted police cruisers emblazoned with the P38 and Propane Facts logos. The public relations efforts resulted in on-message, positively positioned coverage in print (London Free Press), radio (CBC, Ontario Morning), and on a number of industry, environmental and business websites. HONEY continues to work with the alliance to provide guidance to the brand, public affairs representation and creation of other marketing communications.