McLay & Company
In many cases, there are several lines of business or service offerings that attract and are targeted to particular customers or clients. McLay & Company had separated their business into different websites with unique URLs, according to service. From a marketing perspective this strategy succeeded in differentiating clients without alienation. But, the individual websites devalued the overall brand by not incorporating a consistent visual identity. Honey Design unified the websites with cohesive, yet distinct graphic website design and optimized website copywriting. The original URLs direct the user to specific areas of business while creating a coherent experience as the user navigates the website.