Go Lawn Bowl Goes National!
The national lawn bowling organization, Bowls Canada Bouligrin, has picked up the Go Lawn Bowl awareness and recruitment campaign originally developed by Honey Design for Ontario Lawn Bowls. All 200+ Canadian lawn bowling clubs will have access to the materials, designed to help with recruitment and retention. The bilingual campaign includes brochures, posters, ad slicks, banners, “How To” Lawn Bowl handouts, a web site and more. With more relaxed rules, no need to wear white, and a great mix of competitive play and sociability, lawn bowling, like curling, has been gaining popularity among younger players who will agree with the new tagline:
This is some serious fun.