July 24, 2007
SUNSHINE AND HONEY, A Golden Combination
Sunshine Dreams for Kids Selects Honey Design
July 24, 2007 (London, ON) – The London-based national charity organization, Sunshine Dreams for Kids announced today the selection of Honey Design as creative communications partner following a competitive pitch.
“We chose Honey Design because they have a proven track record for delivering exceptional design and communications at the national level,” said Suzanne Edmondson, director of marketing and communications. “As Sunshine Dreams for Kids approaches our 20th Anniversary, we wanted to elevate our brand and we are confident that working with Honey Design will ensure we achieve our goals.”
In the creative partnership, Honey Design will be responsible for marketing communications strategy, concept and design of print and web-based materials in support of the organization’s upcoming promotion and awareness campaign.
Gabriella Catolino, executive director of Sunshine Dreams for Kids, said: “Our Home Office team here in London wants to provide the best possible support to our volunteer chapters across Canada. We are excited about working with Honey Design to increase awareness and help make more dreams come true for children from coast to coast. ”
“Honey Design specializes in growing brands and we’re very pleased to be working with Sunshine Dreams for Kids,” said Robin Honey, president and creative director of Honey Design.
About Sunshine Dreams for Kids
Sunshine Dreams for Kids makes dreams come true for children who are challenged by severe physical disabilities or life-threatening illnesses. With more than 500 active volunteers in chapters across Canada and a National Home Office located in London, Ontario, Sunshine Dreams for Kids has fulfilled more than 6,400 dreams since its inception in 1987. Sunshine Dreams for Kids fulfills dreams with the help of generous people, companies and fundraising groups, and receives no government funding for its operations.
About Honey Design
Honey was founded in 1989 by the principal, Robin Honey. The firm offers in-house expertise from beginning to end with all creative services including communications strategy, planning and research; key message development, public relations, event planning and copywriting; creative concept and graphic design; and, website design, development and programming. Honey believes in finding specific expertise when a client or project requires it. Honey’s flexible partnerships with outside services – photographers, printers, sound and video production – mean that the most suitable and most economical solution can be selected for each specific situation.