November 26, 2008
Windley Ely launches a new website and brand identity, designed by HONEY
Working with Windley Ely to update and improve the company’s marketing communications, HONEY started by completing the proprietary BuzzBuilder Brand Audit to determine the company’s strengths, values and differentiating service offerings. By engaging stakeholders, internal and external, HONEY quickly applied the findings to a strategic communications plan; a refined brand identity; and, an aesthetic and intelligent website design.
“Honey Design transformed a logo and materials we had produced over the years, into an articulation of who we are that elevated us to the same high standard of the national organizations we work with,” said Windley Ely’s president, Sam Ely. “We came to them for their reputation in building brands. We came away with a better method of describing our company’s services and a website, logo and tagline we are very proud of.”
The website design, copywriting, and programming include Search Engine Optimization techniques that have improved the company’s organic search results and increased traffic to their site. Visually, the site provides a comprehensive impression of the types of clients best suited to Windley Ely’s area of expertise. The content is concise, with a voice that reflects the professional and personable WE leadership style.
Windley Ely is a leading Canadian workers’ compensation and occupational health and safety services firm. WE create a competitive advantage for customers like Loblaws, Canadian Tire, and HBC, by lowering operating expenses associated with workers’ compensation premiums and penalties.