June 20, 2008
Propane Makes Sense and HONEY Delivers Results
On June 20, 2008, P38 Inc. was pleased to announce the launch of www.propanefacts.ca, the most comprehensive online resource for information on the use of propane as a transportation fuel. Through cooperative efforts among industry, government and academia, the goal of Propane Facts is to provide reliable, current and convincing findings on making propane Canada’s alternative transportation fuel of choice for high consumption, light (FP) and medium duty fleets.
The Propane Facts website includes case studies, industry data and a major study spearheaded by Professor Gerry Higgins of the Richard Ivey School of Business, The University of Western Ontario. The preliminary report published in January 2008, An Assessment of Propane as a Transportation Fuel for Light
Duty Fleets in Canada, investigates and analyzes propane as transportation fuel versus conventional options, such as gasoline and diesel, as well as other alternatives, such as ethanol and natural gas.
To support the launch of the website, including publication of the report, HONEY provided public relations, design and event planning expertise to ensure the press conference professionally and effectively forwarded the strategic goals of P38 Inc. From targeted media relations that resulted in CBC Radio One coverage the morning of the event and newspaper and television interviews, to speech writing, display marketing, business collateral design and production, HONEY had it covered.